|
|
 |
 |
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
 |
Google and other major search engines provide APIs to access their PPC engines. Using this API you can integrate and automate ad campaign management into your application or website. Direct integration with this API can significantly reduce time and effort spent on managing ad campaigns and traffic purchases.
|
|
Integration can make ad purchases smarter and more efficient. You can automatically generate and switch ad texts, insert prices into the ads, tire your ad campaign to the stock availability, conduct automated A/B testing or track ROI and automatically adjust your bidding strategies.
|
|
Using API you can manage all aspects of your ad campaigns from the very beginning to the end. You yourself can think of other ways you can use API with more benefit to your business. For example if you have a directory and resell traffic from SE you can automatically drive more traffic for the categories that have positive ROI and cut off those with negative ROI. Or may be you need an inventory system and shopping cart to be integrated with AdWords API. With API you can automate bid management and bid adjustment, keyword generation and adjustment, match prices in adverts with prices in your shop and many more.
|
Here is what you can do with AdWordsAPI and Yahoo\Overture API (AWS) service:
Automate ad management (generate ad texts, keywords, produce custom reports, analyze
data etc.)
Develop tools and applications to manage multiple accounts
Integrate Adwords data with you database (inventory, web site, shopping cart etc.)
|
|
Want more information contact us today. | |
|
|
|
| |
