Analytics Stream for Magento 2
Optimize your e-commerce website's analytical tracking with the Magento 2 Analytics Stream extension. Compatible with popular services (Facebook Conversions API, Google Analytics 4, and Matomo Analytics), our server-side solution ensures seamless tracking without compromising customer privacy.
Overall, by providing sync with these systems, the extension is offering businesses a comprehensive and flexible solution for tracking and optimizing their website's performance.
- Offload event tracking from the client side to the server-side
- Compatible with any Magento theme, including Hyvä
- A single module for tracking on multiple platforms
Hyvä compatible
The extension is compatible with the Hyvä theme.
Features
Why the module is useful
The Analytics Stream module provides the ultimate convenience by offering a single module for tracking on 3 different platforms: Facebook Conversions API, Google Analytics 4, Matomo Analytics.
Module Features
3 Systems - Single Module
Syncing with Conversion API, Google Analytics 4, and Matomo Analytics is crucial as these tools are widely used and popular in the analytics industry.
- Google Analytics 4 offers advanced features like cross-device tracking and robust reporting, making it a top choice for businesses.
- Matomo Analytics, being an open-source platform, prioritizes data privacy and control.
- Lastly, Meta Conversion API (Facebook Conversions API) enables tracking of various events and conversions, making it invaluable for businesses needing to monitor complex events on their website.
Both server-side and frontend event tracking
With our module, you can choose either Frontend (client-side) or server-side tracking. Server-side tracking simplifies the user experience by offloading event tracking from the client to the server-side.
Meta and G4 analytics configuration supports two operating modes: with front-end integration and without. This is because there are sometimes limitations when using purely server-side tracking (for example, GA4 does not detect users' locations).
Matomo only supports server-side mode since there is no benefit in using client-side library over server-side.
Numerous Events Tracking
Our extension facilitates diverse tracking events to help businesses recognize visitor behaviour. It enables various tracking events such as:
- Page/content view events;
- E-commerce events (including such as Add/Update Cart, Sign Up, Purchase, etc.);
- Ad tracking (Meta Conversion API and Matomo Tracking only).
Unlock precise analytic management with our extension. The Analytics Stream provides the way to achieve specific goals and gain insights into customer behaviour. You'll have comprehensive tracking capabilities at your fingertips, empowering you to make data-driven decisions for optimal performance.
Changelog
1.0.6 - August 12th 2024
*Resolved issue with delay in front-end process when external services are down
1.0.5 - July 1st 2024
+Added a "Debug logging" option for each integration (GA4, Facebook, and Matomo) to resolve issues with excessive logging (AS-33)
*Fixed issue with front-end functionality failing (For ex: adding product to cart) because of Bad regex in traffic filter functionality (AS-34)
1.0.4 - May 6th 2024
+Matomo integration now tracking HTTP referrer (AS-31)
+Added Filter out traffic configuration section to ignore the data transmission to the integrated services for the defined IP Addresses and User Agents (AS-29)
1.0.3 - March 15th 2024
*Resolved exception error Undefined array key "params" when the parameter value is null (AS-26)
1.0.2 - March 30th 2023
+Initial release
