10 Creative Ways to Promote your Products Online

10 proven ways of promoting a product online

Online merchants are constantly seeking a way to promote their products since the competition between online players is heating up. Not only newcomers but also entrenched players should be creative if they want to stay afloat and thrive.

Looking for a way to call customers’ attention to your products? Read on this article to learn what are 10 sure-fire methods to promote a product online.

1. Send Out Email Blasts

A recent study states that email has the highest ROI compared with other marketing channels. This makes email campaign a perfect vehicle for ecommerce promotion that works right away.

But there’s a fly in the ointment when it comes to new web stores: this method is really effective only when the email list is really big. So it’s important to collect subscribers whenever possible. For instance, you can grow the list by offering shoppers subscriber-only discounts.

It’s a bad idea to bombard subscribers with emails. But sending out blasts on specific days of the week can work wonders.

Make sure that subscribers can unsubscribe from your newsletters anytime. By removing a dead weight, you’ll increase deliverability and open rates by sending emails to only engaged people.

2. Post on Social Media

Today life of many people revolves around social media, and that’s why e-merchants launch social media accounts to get closer to their potential customers even out of the store.

Having a Twitter, Facebook, and Instagram accounts is now an absolute must for online retailers promoting their products online. Pinterest is another social networking site worth their attention: more than 90% of its active Pinners use this platform to plan or even make their purchases.

Engaging consumers can help online retailers boost shares and conversions, and even transform strangers into loyal friends or brand ambassadors by reposting their content product- and brand-related content.

3. Add a Facebook Shop Section

You may intensify your Facebook marketing efforts by putting a Facebook Shop Section to use, thus turning this social media giant one more sales channel. With its help, you’ll give visitors who come to your business page an opportunity to buy products without directly accessing your website.

You may also utilize Facebook Custom Audiences to promote products to the right people.

4. Hold a Contest

Contests are a perfect way to drive customer engagement, increase website traffic and grow a social media tribe. By running a contest or a giveaway, you put the spotlight on the product and your brand.

To get as much exposure as possible, you may hold a social media contest like Ford did during their Ford Fiesta campaign.

Check out this blog post for other successful examples.

5. Start Blogging

Exploit the enormous potential of content marketing to propel your brand into fame by giving site visitors free access to valuable content. The more unique content you write, the higher search engine rankings you get.

It means that occasional visitors and regular customers will not be only readers of the blog. Attracted by your content, others will start flocking into the store, too.

What content should you produce? It depends on your products. But queries that visitors use on your website may become a starting point for you. You may also describe useful product-related tips in a blog post, write guides and tutorials, conduct interviews with experts and influencers, work with guest bloggers…

You may ask a blogger to make a post on social media and in his/her blog about your product. Being opinion leaders, they surely can attract additional attention to your brand and promote sales.

6. Offer an Exclusive Preview

People love free stuff. You may promote an upcoming product by sending freebies to some influencers. If the product is really good, some of them may even mention it in on social media or in their blogs, and therefore create a buzz around your upcoming product. And your job will be to strike while the iron is hot.

You may also send free samples to most loyal customers to demonstrate your appreciation and take advantage of the word-of-mouth marketing. Other consumers will also want to get their hands on the product very soon.

7. Promote Products on Curated Shopping Websites

You’ve certainly heard of curated shopping websites unless you’re living under a rock. Shoppers who hate search the web in an attempt to find the most appropriate product rave about such sites.

Websites like Lyst are time-savers for many people. They come in handy for consumers trying to find product recommendations of real people, as these sites utilize user-generated content and peer recommendations to deliver an engaging and personalized experience to visitors.

8. Launch an Affiliate Program

Affiliate programs can help you grow your sales without inviting new members to your sales and marketing teams. They enable e-retailers to share the marketing load with individuals and other businesses.

By adding such a program to your website, you get a bang for the buck since affiliates promote products for a commission. There are many web stores using this tactic (e.g., Walmart).Why don’t you jump on the bandwagon, too?

9. Post a Live Video

Livestreaming is all the rage today, and YouTube may be dethroned by rising stars (e.g., Periscope and YouNow) very soon. With mobile devices in hand and an app installed, anyone can become a livestreamer.

Different businesses already use livestreaming platforms to snap attention of the online audience, while others (Dunkin Donuts) opt for livestreaming functionality of Facebook and Twitter.

10. Use Google Adwords

Businesses have recognized the importance of being savvy about online ads. Google arms merchants with an extensive set of tools to promote their products. With the help of Adwords, you can literally place your ad on any page in the search results and partner sites, thus boosting your reach by times.

In short, your ad will appear each time when a consumer searches for terms related to your product. This marketing option is quite expensive, but there are many success stories proving a point. Check out the Google’s guide to Adwords for more details.

Final Thoughts

In today’s competitive world, online merchants should get their creative juices flowing not to fall behind their rivals. In this blog post, we shared 10 great ways to increase brand awareness and pique consumers’ interest in your products. Put them to use, and you’ll see the results very soon. Do you have other creative ideas for promoting a product online? Share them with us in comments.

Aitoc Team
Aitoc is a young team of passionate professionals delivering robust Magento extensions. Founded in 2001, Aitoc has produced over 100 modules for clients worldwide. The company continuously evolves, now offering a full range of custom ecommerce development services.