5 Essentials of a Revenue-Generating Magento SEO Strategy

Make your Magento SEO endeavors successful with five helpful tips

In today’s digital world where consumers are increasingly glued to Internet-connected devices, online shopping is extremely popular. Ecommerce sites do their best to get a higher position on a search results page than their competitors. Search engine optimization (SEO) is what helps them to boost web stores’ visibility in search engines and tempt potential clients to visit the website and make a purchase.

Being a very flexible ecommerce platform, Magento can be customized to address businesses’ needs, including SEO optimization. In this article, we are going to discuss some tips for improving Magento stores’ SEO ranking.

Configure the robots.txt file

Robots.txt files are something that Magento store owners may forget to configure. But they instruct web robots how to crawl the website. These files are handy in one more way: they give search engines instructions to ignore specific site pages.

The default file generated by the system tells web crawlers to avoid indexing certain parts of the site that contain files being used internally by the system. You can adjust default robots.txt settings by introducing custom instructions for different search engines.

To do that, log in to the Admin panel, and navigate to Content – Design – Configuration. Find the necessary website in the grid and open it in the edit mode. Now you can proceed to the ‘Search Engine Robots’ section to manage the file’s settings.

Change a default homepage

Homepage still plays a very important role. It is akin to the storefront window of the brick-and-mortar store. Online stores often customize the default homepage design, as it helps them achieve their sales and conversion goals.

To make online users flock to your store, you need something more than a beautiful design. Search engines do like responsive design, so you may use one of the default Magento themes to make your website responsive.

But don’t forget that pages’ content is the very first thing that search engines look at. Go to Content – Elements – Pages and open the homepage to edit it. Make sure to change the default title. You may also introduce a new heading if needed. Then navigate to the ‘Search Engine Optimization’ section to add all the necessary SEO-related details.

Optimize categories

You may increase the online visibility of product category pages too by introducing necessary changes to their content and meta tags.To start off, go to Catalog – Categories and select a category. You may add a custom category description first in the ‘Content’ section to support your SEO efforts.

Then proceed to the ‘Search Optimization’ section. Incorporate high-value keywords in both ‘Meta Keywords’ and ‘Meta Title’ fields and write a meta description for the page. Don’t worry if the description sounds a little bit marketing. You may even benefit from such a description, as some search engines will show it to users.

Customize product pages

Great product pages make e-stores stand out in the crowd and encourage consumers to proceed to the checkout. In a nutshell, you can turn visitors into customers with their help. If you want customers to come directly to the product page after searching this product online, configure the page’s SEO settings properly. Here is how you can ensure good search engine rankings for such pages:

  • Use a custom URL key for each product page;
  • Introduce an appropriate meta title and meta description;
  • Add relevant keywords;
  • Get creative with product descriptions and don’t forget to use keywords there;
  • Enable customer reviews. User-generated content will drive traffic to the store. To get more customer reviews, you may make use of the Product Reviews & Ratings extension.

Add social media buttons

Social media do have an impact on sites’ SEO. Search engines pay attention to social media signals when they indicate the authority and relevance of pages. By adding social media buttons to the website you prompt consumers to share the content they like, no matter be it an interesting blog post or a summer dress.

It means that if your Magento store doesn’t have these buttons, you should enable them as soon as possible. With our tutorial, you can make all the work by yourself.


The competition in the ecommerce space becomes more and more fierce. Newcomers fight with established players for customers. Store owners get an edge by SEO-optimizing their websites, and therefore improving their chances to get higher ranking in search engines than their rivals. We hope that Magento SEO tips discussed in this article will assist you in your SEO endeavors.

Aitoc Team
Aitoc is a young team of passionate professionals delivering robust Magento extensions. Founded in 2001, Aitoc has produced over 100 modules for clients worldwide. The company continuously evolves, now offering a full range of custom ecommerce development services.