7 Actionable Tips to Skyrocket Ecommerce Revenue on This St. Valentine’s Day
Make the most out of Valentine’s Day in 2018!
Valentine’s Day has become one of the busiest days of the year. Even though this holiday doesn’t bring such shopping fever as Black Friday or Christmas do, annual spending on Valentine’s day is steadily growing. In 2011, the total Valentine’s Day sales in the United States were estimated at $17,5 million, whilst last year it almost surpassed the $20 million mark!
Of course, a dinner out, candy and flowers rank among the top most popular gifts on this day. However, more and more consumers prefer to shop online rather than spend hours wandering around malls in order to pick up perfect gifts for their loved ones. Thus, St. Valentine’s brings a great chance for online merchants to attract new buyers and, this way, increase their sales.
Since February 14th is just around the corner, it’s high time you got your marketing strategy ready for the big day. Even if your online store has nothing to do with chocolates and bouquets, there is still a multitude of opportunities for you to tap into the Valentine’s market. In this post, we share some useful tips that will help you capitalize on St. Valentine’s Day in 2018.
1. Add romantic vibes to your store
The beauty is in the details, especially when it comes to St. Valentine’s Day. Conventional brick-and-mortar shops invest heavily into store decoration to lure customers with festive show-windows. Ecommerce businesses can make use of this idea too. Add a touch of romance to your website by changing the theme to the Valentine’s-inspired one. You can use an appealing graphic skin on your homepage to instantly grab your customers’ attention. Or even create a special microsite with Valentine’s exclusive offers and deals. There’s no need to go all pink and put hearts and kisses on every product page you have! Just show your buyers you care about this special day and have some great deals to offer.
Glitter Kicks, a sports shoewear reseller, have added a festive promo banner with a special discount on their website
2. Send your customers a Valentine’s Day card
Email marketing has proved to be one of the most effective tools for targeting, engaging, and retaining customers. Launching a Valentine’s Day email campaign is a great idea if you want to give extra attention to your audience. Create an original card, add a compelling subject line and say a few kind words to your recipients. A little note will spread the holiday cheer in the best way. You can also offer a special deal or a discount in your message. This will entice your customers to check out your shop and make a purchase.
3. Create gift guides
Finding a perfect present is hard. Sometimes we doubt whether our special person will love it, struggle to choose one out of many, or simply don’t know what to get as a gift. Here is where gift guides come to play! Inspire your customers with some creative ideas and help them make the decision by publishing Valentine’s Day gift guides that feature the products you sell. To make it all work properly, segment your target audience by splitting it into groups based on, say, gender or specific interests. And then create gift guides for each one of them. A few examples include ‘Valentine’s Gift Ideas for Her’ and ‘Valentine’s Gift Guide for Vegans’. You can also be more specific and offer a guide with gifts under a certain sum of money like ‘Valentine’s Gifts under $15’.
A great example of segmented gift guides prepared by Pandora, one of the world-known jewelry companies
4. Launch special gift cards
The easier you make the gift-giving for your customers the better. Valentine’s gift cards and vouchers are yet another effective means you can use since they provide the freedom of choice for the owner. Apart from facilitating the purchase decision-making process, gift cards also open up additional promotional opportunities and increase brand awareness. So, implementing such a tool on this St. Valentine’s Day is a wise idea.
5. Offer gift wrapping service
Gift wrapping is a perfect way to provide a great shopping experience. On Valentine’s Day people tend to purchase gifts online and send them directly to their loved ones. A gift wrapping option is a life savior in this case since it allows buyers to get their presents wrapped remotely. By enabling gift wrapping, not only you can enhance your customer service, but also increase the average order value. You can also provide the ability for shoppers to add a personalized note or a card to the gift. Your customers will definitely appreciate that you are ready to go the extra mile.
6. Run a Valentine’s Day giveaway
Prior to any holiday consumers are all busy with choosing and buying gifts. But who doesn’t want to get a free gift for themselves? Hosting a giveaway on a website or social media provides an excellent opportunity to engage the community and support your Valentine’s Day marketing campaign. Even if online shoppers do not aim to buy something in your store, they still can participate in the giveaway. This can help you spread the word about your brand, as well as gather valuable customer information (for instance, emails) for the further lead generation.
The giveaway Aventon Bikes is hosting on this Valentine’s Day
7. Ensure on-time delivery
And the last but not least. Timely delivery is highly important, especially on such a special occasion like St. Valentine’s Day. This wonderful holiday may turn into a complete disaster if a gift doesn’t arrive to the person it was intended for on time. So, if you want your customers to be fully satisfied with your service (we bet you are!), make sure to arrange on-time order shipping and delivery. Contact your delivery service and double-check all the arrangements to eliminate the risk of shipment delays.
The holiday season provides an outstanding opportunity for online retailers to increase their profits. If planned and executed effectively the Valentine’s Day marketing campaign can bring in new customers and turn the existing ones into true brand ambassadors. We hope that our tips will give a boost to your holiday campaign on this Valentine’s Day.