Common Mistakes to Avoid When Running a Magento Store
5 mistakes that Magento newcomers commit and how to avoid them
Being one of the most popular ecommerce platforms, Magento has thousands of keen devotees thanks to its flexibility, great functionality, and a large community. More and more merchants opt for Magento to offer their products and services to online shoppers. However, there are some problems that Magento newcomers may face. In this article, we’re going to discuss the most common issues they have to deal with.
Selecting a wrong web hosting plan
Choosing between shared and dedicated hosting is a challenging task for any website owners. Those who select shared hosting are given a specific amount of disk space and bandwidth they can use. If the established limit is exceeded, they will be charged an extra amount. But as they share the same server with other sites, their stores may load slower if compared with those stores that utilize dedicated hosting.
With dedicated hosting, the store will load much faster and store owners get more control over the server, but such a hosting plan usually costs a pretty penny. They may add necessary programs, scripts, and applications to ensure higher security of valuable customer and business data. When it comes to shared hosting, websites’ vulnerability to hackers attacks is a great issue.
Deciding to install Magento via FTP
Installing Magento via FTP is a common mistake for beginners. In the end, they may get a non-stable version since a wrong file was uploaded or some important files are missing. A much better way to do that is to leverage a downloader functionality offered by Magento. Tasking experienced Magento developers with installing a Magento pack and configuring it for you is another attractive option.
Ignoring regular back-ups
Regular back-ups contribute to the successful website management strategy. A database may get lost or damaged due to many reasons like system breaches and IT infrastructure failures. Hosting providers usually cater backup services. But most of them won’t perform back-ups for free. So remember to pay for such services and make them part of the website maintenance practice.
Skimping on the checkout process optimization
Almost 70% of users abandon their carts, and a too long or complex checkout process is one of the major reasons for that. You may reduce the abandonment rate by simply optimizing the checkout process. For instance, you may allow guest checkout and accelerate the whole process by introducing the one-page checkout. You may even add custom checkout fields to enhance the shopping experience with the help of Magento 2 Checkout Fields Manager.
Disabling guest product reviews
By default, Magento customers can leave product reviews, thus providing the store with unique user-generated content that supports website’s SEO efforts by improving your store’s rankings and, more importantly, helps you build trust with potential clients. The study showed that people trust online reviews as much as their friends. It means that by disabling guest reviews you cut off reviews of all the customers who don’t want to log in to the website or have no account on your site at all.
You may also upgrade the default Magento functionality by installing the Product Reviews & Ratings extension to allow your customers to specify pros and cons of products, upload images, vote for most helpful reviews, and much more.
Magento is a great platform used by thousands of online merchants across the globe. Users may deal with some issues when launching their first Magento-driven store. But their efforts will certainly pay off when they get used to managing the platform. We hope that this article will help new Magento merchants eliminate mistakes and ensure a successful business launch and functioning.