6 Easy Steps to Boost Magento Performance

Magento Performance
Make your Magento store speed up!

With the rapid-pace evolution of technology, online purchasing has become the preferred way of shopping for the majority of buyers. But even though ecommerce owners strain every sinew to decrease page loading times, ensuring high and stable website performance remains a challenging task.

Web performance has a crucial impact on numerous aspects, including customer satisfaction, conversion rates, search engine rankings, and, consequently, the bottom line. It’s as plain as the daylight that clients will not shop from a buggy and slow web store. According to statistics, 47% of online shoppers expect a web page to load in 2 seconds or less. And if it takes more than 3 seconds for a page to load, 40% of all customers will leave.

Thus, keeping their websites fast and easy to access is one of the top priorities for Magento store owners in order to provide impeccable customer experience and fend off cart abandonment.

In this article, we will share some highly effective, yet simple ways to improve Magento frontend performance. Want to speed up your store with minimum effort? Then keep reading!

1. Use full page caching

Page caching is a great method of decreasing the number of database operations required for each page request and so improve the website loading speed. When viewing a cached page version, users can access the information they need a lot faster.

Varnish is a common caching tool for Magento. However, it uses the database for most requests, which may increase its load, especially during traffic peaks. Luckily, specialized extensions like Full Page Cache are able to fully cache the page without initializing Magento, resulting in a way lower server load and quicker page rendering and loading.

2. Optimize image files

It may seem surprising, but the majority of online merchants ignore the necessity of optimizing images for their stores. It takes significantly less time to load the images that are compressed. You can reduce the image file size leveraging well-known photo editors like Adobe Photoshop or take advantage of available online image optimization tools. TinyPNG, Online Image Сompressor, Compressnow are just a few of them.

Another way to optimize images in Magento is image lazy loading. Thanks to this simple technique, images on the website are updated only when the user scrolls down the page. Thus, the time required for a page to load is reduced.

3. Enable flat catalog for categories and products

In Magento, categories and product attributes are stored in different database tables. By enabling the flat catalog for categories and products, you can unite all product data into one instance for Magento to extract. It accelerates the time it takes for the system to respond to the database queries, therefore improving website performance. This is especially relevant for large product catalogs with thousands of items.

You can turn on the flat catalog mode from the admin panel. Follow these simple steps:

  1. Go to System -> Configuration -> Catalog
  2. Click Frontend panel
  3. Set Use Flat Catalog Category and Use Flat Catalog Product to YES.

To enable flat catalog in Magento 2:

  1. Go to Store ->Configuration -> CATALOG -> Catalog
  2. Choose Storefront section
  3. Set Use Flat Catalog Category and Use Flat Catalog Product to Yes
 4. Monitor website performance  

Webstore’s performance should be checked on a regular basis. This is an important aspect since it allows you to find out what affects your page loading times, how new extensions or plug-ins perform, what can be improved, etc.

There are a variety of free performance monitoring solutions available on the market. The page speed can be measured with the help of such tools as GTMetrix, Pingdom, Uptrends, and many others. Moreover, robust extensions like Server Load Monitor can be leveraged to get a comprehensive view of your Magento website performance.

5. Get rid of unnecessary extensions

Being a highly flexible and scalable ecommerce platform, Magento empowers users to enhance its functionality with various third-party modules. But installing too many extensions can have a deteriorating effect and slow down the website’s performance.

Thus, it’s a wise idea to make an inventory of your Magento extensions. Determine the modules you use most and remove the ones that turned out to be ineffective. To stay ahead of the competition, your website should be armed with only proven and highly efficient Magento extensions.

6. Run the latest Magento version

And the last but not least, it’s vital to ensure you have the latest Magento version installed. New releases come with better functionality, fixed bugs, and, most importantly, performance improvements. So, update your installation timely to achieve higher speed and optimized performance.

Final thoughts 

Beyond a shadow of a doubt webstore load speed will remain one of the most important factors affecting conversion rates and SEO rankings in the ecommerce industry. We hope that our tips will help you accelerate your Magento store performance, resulting in better user experience and customer loyalty.

Aitoc Team
Aitoc is a young team of passionate professionals delivering robust Magento extensions. Founded in 2001, Aitoc has produced over 100 modules for clients worldwide. The company continuously evolves, now offering a full range of custom ecommerce development services.

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