How to Set Up Discounts in Magento: Tutorial
The holiday season is laden with opportunities for online retailers, as shoppers attempt to find perfect presents for their loved ones. Merchants strive to entice customers into e-stores by providing a large assortment and lucrative deals. In such a case, discounts play a pivotal role when it comes to making a purchasing decision.
As one of the most flexible and feature-rich e-commerce platforms, Magento gives web stores an excellent chance to launch special promotions for their visitors, such as discount campaigns. Aitoc has prepared this tutorial to help you to easily set up discounts in your Magento store during the festive season.
Setting Up Individual Discounts
The default Magento functionality allows store admins to apply discounts to individual products. Log in to your store’s back-end first. To set up such a discount in Magento 2, go to Products > Catalog, select the required item and click ‘Edit’.
One the product page, scroll down to the price and hit ‘Advanced Pricing’.
A new pop-up window will open. Use it to set up a discount for the item. Enter a new price in the ’Special Price’ field and specify the period when the discount will be active.
Click the ‘Done’ button on the pop-up and then hit ‘Save’.
Here is how the product page looks before you apply the discount:
And check out the page’s look when the discount is applied:
In Magento 1, navigate to Catalog > Manage Products to access the product list and choose the to-be-discounted item. On the product page, go to the ‘Prices’ tab to configure special pricing.
You can also take advantage of tier pricing by offering your clients a discount if they purchase the same product in bulk.
Category and product pages will display the ‘as low as’ option to indicate the available discount.
Here is the front-end view:
You can also indicate Manufacturer’s Suggested Retail Price (MSRP).
MSRP along with a discounted price will give shoppers a hint that your offer is more attractive than in other stores.
Configuring Cart Price and Catalog Price Rules
Leverage Magento’s built-in shopping cart price and catalog price rule features to set up discounts for multiple products. The platform supports a variety of promotional and sale scenarios that can assist you in increasing your revenue during the holidays or any other time of the year.
There is an essential difference between these rules. When you apply a Catalog Price rule, the customer sees the discounted price right on the store page. And when you set up a Cart Price rule, the discount is displayed at the shopping cart and checkout stages.
Catalog Price Rules
Access the admin panel, go to Promotions > Catalog Price Rules in a Magento 1 store or navigate to Marketing > Promotions > Catalog Price Rule in a Magento 2 installation.
You’ll see the list ofall available cart rules. Hit the ‘Add new rule’ button to create a new rule.
Add all the necessary details about the rule in the ‘Rule Information’ section in Magento 2 or in the ‘Rule Information’ tab in Magento 1. Write the new rule’s name in the ‘Rule Name’ field and fill out the ‘Description’ field. The rule description is optional, as only admins can see it. Choose ‘Active’ in the status’ dropdown field to activate the rule.
In the ‘Websites’ field, select the websites under your Magento installation where you want to enable the discount. Assign customer groups that will take advantage of the offer. Set up the dates (e.g., from 11/14/2017 to 12/29/2017 )
Now you can configure conditions of the rule in the ‘Conditions’ section (Magento 2) or the ‘Conditions’ tab (Magento 1).
Use the dropdown field to select the required conditions. For instance, you can set up manufacturer-specific conditions (e.g., ‘Manufacturer is Acer’).
Proceed to the ‘Actions’ section/tab to configure rule’s actions by setting up a discount amount.
That’s it! Click the ‘Save’ or ‘Save and Apply’ button to finish.
Cart Price Rules
The applied cart rule looks as follows in Magento 1:
In the admin panel, go to Promotions > Cart Price Rules (Magento 1) or to Marketing > Promotions > Catalog Price Rule (in Magento 2) to access the list of available cart rules.
Hit the ‘Add New Rule’ button to set up a new rule. In ‘Rule Information’ section/tab, add info about the rule: its name and description.
Then activate the rule, assign websites and customer groups to it, and select dates. The process is pretty similar to the catalog price rule creation. The key difference is that here you can set up coupons for your customers. We’ll discuss all the coupon-related issues in our next tutorial.
Once you’re done with the rule info, configure rule conditions.
You can do that by selecting relevant options in dropdown fields and entering data manually (e.g. figures) when needed.
Set up actions for the cart rule. Here is the ‘Actions’ tab in a Magento 1 installation:
The ‘Actions’ section looks a little bit different in Magento 2:
You can add custom labels to cart rules. They will be shown on the checkout page in the front-end.
You can add labels in multiple languages, thus delighting you International customers.
Click the ‘Save’ button to make the newly created cart rule operational.
The festive season is the perfect time for online stores to boost their sales and gain loyal customers. Use our tutorial to create great discount campaigns and increase your revenue. With Magento’s functionality in hand, you will easily outperform your competitors in the 2017 holiday season.