Magento Pricing: How Much Does It Cost to Run a Magento Store?

So, what’s the price of a Magento-based website?

There are multiple aspects to take care of when starting a new online business. Setting up an effective supply chain, choosing reliable partners and contractors, deciding on the product assortment, establishing a great delivery service… The list seems to be endless. However, the budget is the most important concern for any new business owner. How much will it cost to kick start my Magento project? – That’s the very first question our clients approach us with.

Providing a precise estimate of Magento implementation costs is not a simple task, as there are many factors determining the final price. But to help you get a rough idea of the average budget of the Magento website launch, we have prepared a short pricing guide. Here you can find general costs of implementing and maintaining a store based on Magento.

Understanding Magento Editions

As you already know, Magento has a number of different installations, names of which change from year to year. At the moment, the company offers the following platform versions:

Depending on the platform you opt for, the final project price may vary significantly.

Magento Open Source

Magento Open Source is a free edition of the platform designed for developers and small businesses. This version can be downloaded and used completely free of charge.

However, launching a Magento Open Source web store goes beyond downloading and installing the software. Additional costs for coding, configuration and hosting will be also involved. From our own experience, the price for a basic Magento Magento website that includes standard functionality, a simple free theme and no integration with any external systems and services starts from around $15,000.

Magento Commerce & Commerce Cloud

Magento Commerce and Magento Commerce Cloud provide a more advanced functionality set that fits better merchants with a bigger turnover. The cost of using these two versions depends on the gross sales revenue:

magento Stores Average Revenue

Data source: Graybox

So, the license cost for a paid Magento installation starts from $22,000 and can go as high as $190,000 per year for the merchants that generate over $25,000,000 (if the cloud version is chosen).


The price for hosting of a Magento Open Source based website varies from a provider to provider and is also influenced by the type of hosting you choose. Costs of unmanaged hosting start from $10 and can reach up to $250 per month, whilst the price for managed hosting starts at around $190 per month.

For websites developed on Magento Commerce the price for managed hosting starts from $500 per month for dedicated servers. The Magento Commerce Cloud version is hosted on cloud, so the hosting costs are already included into the license.


In case you want your store to look unique and sophisticated, you most likely won’t be satisfied with a simple free theme. The way out will be to get a paid or even a custom-designed Magento template. The cost of such themes on the Magento Marketplace ranges from $29 to $499.


All Magento editions offer quite a great set of out-of-the-box features that covers a big part of basic e-retailers’ needs. However, requirements vary from business to business, and sometimes the default Magento installation lacks specific functionality here and there. Additional Magento extensions help to enhance the store’s capabilities and tailor it to unique business needs. Currently, there are over 5,000 extensions available for Magento, and many of them are free. The prices for paid modules start at around $50.

Development: In-house or Agency?

Of course, you can considerably save up on the Magento development costs if you’re tech-savvy or have an in-house IT department. However, Magento is quite a sophisticated platform that requires solid programming skills and thorough understanding of its peculiarities. Customization of the platform and its integration with third-party systems and services might become a tough task for an inexperienced Magento developer. Thus, hiring a professional Magento development company is an optimal way to achieve a successful and fast delivery of an ecommerce store.

The average hourly rate for Magento specialists can be estimated at around $125, according to Clutch. Such an investment will pay off in no time, as you won’t have to deal with consequences of poor development and slow time-to-market.

Further Maintenance and Support

Having launched a website, you will have to decide on its maintenance and support. In order to operate seamlessly and yield tangible business results, a website should be polished up continuously. This includes regular updates, installation of security patches, design refreshing, and many other activities. Again, the costs here will depend on whether you choose to maintain the store by your own or get help from professional developers.


With its different pricing options, Magento can fit the budget of almost any retailer, both large and small. As from our own experience, the optimal budget for a basic website based on Magento lies within the $22,000-50,000 range, however, it can be both cheaper and way more expensive depending on factors like:

  • Platform version
  • Hosting option
  • Level of customization
  • Theme and extensions
  • In-house/custom development

Our agency provides a full scope of Magento development services, so should you need any help with launching your website – let us know! Our devoted specialists are always there to provide a consultation and get a new Magento project off the ground. Drop us a line at [email protected] if you need a detailed quote on your Magento project. We will prepare a FREE quote for you!

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