A Proven Way to Enhance Online Customer Service: Magento Shopping Assistant Overview

See how Magento Shopping Assistant helps online stores improve their online customer service

Ensuring strong customer service is a top priority for any business. Frustrating customer experiences come at a price: they cause U.S. businesses USD 84 billion in losses per year. Microsoft’s findings support this idea: a whopping 96% of respondents confirmed that the customer service is usually a key factor in their decision not to be loyal to the brand.

With multiple businesses harnessing the potential of ecommerce, online players are now engaged in a fierce battle for customers. Smart retailers focus on positive user experiences by doing their best to provide an excellent customer service.

Aitoc’s Shopping Assistant is an easy way to increase user engagement in a Magento 1 e-store. This extension represents a handy tool that allows merchants to guide their clients through a shopping process. Retailers can prepare a series of interrelated questions to offer different product options depending on their buyers’ answers. Read on the article to learn how to configure this Magento module and how it works in detail.

Setting Up Magento Shopping Assistant

Log in to the admin panel and enable the extension in your Magento installation. Then navigate to Catalog > Shopping Assistant to create your first question set.

Hit the ‘Create New Question Set’ button to access a new page where you can create a new set.

Go to the ‘General Information’ tab to enter a name of the new set (e.g., ‘Your Christmas Assistant’). You can either enable or disable displaying it on the front-end. Set the Status to ‘Active’ to let the new set work.

Enter long and short descriptions of the question set to show them to your customers on the front-end.

Access the Categories tab to assign the set to specific categories. Please note that the set can be assigned just to one category. Click the ‘Save and Continue Edit’ button to enable adding questions to your set.

Navigate to the Questions tab to add questions you are going to use in your question set.

In the ‘General’ tab, add the question to the textbook and enter the question’s description in the next box. In the position field, enter the position of the question in the set.

Go to the ‘Manage answers’ section to configure answer options. Hit the ‘Configure products’ button to add products available for each option. Make sure to utilize only product attributes, otherwise the module won’t work properly.

If you would like to use only one question, click ‘Save’. To continue adding questions, hit the ‘Save and Continue Edit’ button. Don’t forget to save questions when you’re ready.

To make questions dependent on each other, go the main page of the question set and access the Questions section.

Select the question and navigate the ‘Conditions’ tab to create dependencies between it and other questions. Do the same for other question and hit ‘Save’ once you finish.

Go to Catalog > Attributes > Manage Attributes and access the specific attribute. Go to the Frontend Properties section to enable the extension by setting ‘Use for Promo Rule Conditions’ to ‘Yes’.

You can also manage a front-end view of Shopping Assistant by navigating to System > Configuration > General > Aitoc Shopping Assistant Settings. Here you can either enable or disable an expanded view of the Assistant block on the front end.

Magento Shopping Assistant: Front-End View

Here is what shoppers see on the front-end. They can submit, reset, and skip questions. Buyers can also go back to the previous question when needed.

The store will offer them different items depending on answers they choose.

That’s it!

Final Thoughts

Customer service is a key to achieving business success. Bring Magento Shopping Assistant’s advanced functionality to your online store to make it more user-friendly and improve the customer experience to increase your sales.

Aitoc Team
Aitoc is a young team of passionate professionals delivering robust Magento extensions. Founded in 2001, Aitoc has produced over 100 modules for clients worldwide. The company continuously evolves, now offering a full range of custom ecommerce development services.