How to Make Your Product Page More Informative
Improving product pages to make your store irresistibly attractive
What makes a great online store? There are multiple answers to this question. A wide range of products and services, an excellent site design, an outstanding customer service, and many more. But paying attention to the website as a whole, e-merchants often skimp on what is no less important – product pages content.
Online stores spend much time adding numerous products to the catalog and optimizing product pages for SEO, to eventually achieve nothing when potential customers land on a product page.
There’s one reason for that: users don’t find what they are looking for – the details. Deciding on whether to order a product or a service one wants to know about it as much as possible, especially if the price is high and no returns are accepted. But many online stores provide only basic details, making it impossible to arrive at purchasing decision.
In this article, we are going to cover necessary steps towards improving product pages to make them visually compelling.
Use a Catchy Title
People tend to judge a book by its cover, and a title is the cover of your product page. So try to make it both concise and descriptive, besides including a focus keyword in it to increase product visibility on the web.
Creating a unique title is a great tactic for unknown brands that want to stand out from similar products and catch attention of the online audience.
Add High-Quality Images, 360-degree Views, and Videos
Shopping online, people cannot touch the product on offer. That’s why it’s essential to give store visitors an opportunity to see every tiny detail of an item.
Being visual creatures, shoppers expect high-quality images that show the product from different angles and/or its 360-degree view so that they can imagine how the item looks like in real life.
Including videos of products is also advantageous for your store. Not only it helps people understand the product, but also significantly increases conversion rates.
Display Color Variations
If your product comes in different colors, add images for all the color versions. Shoppers want to see what exactly they will get. Making it impossible, you are likely to lose a lead.
Adding images with color variations (at least tiny ones) you remove customers’ doubts and encourage them to hit the ‘Buy now’ button.
Write Detailed Descriptions
Craft compelling description of your products to entice shoppers into becoming your customers. Product descriptions should include all the necessary details about the product, highlighting its features and benefits.
You may make use of bullet points to increase the readability of the content. Want more? Upload relevant materials to the product page: a user guide, product warranty, and so on. In Magento, you can add those with the help of Product File Attachments by Aitoc.
Enable Reviews on the Website
Users are often skeptical about product claims made by sellers. It means that a potential buyer is much more inclined to rely on a third-party review than on an item description provided on its page.
Enabling product reviews you build customers’ confidence in your product. Even negative reviews may do you a good turn – people won’t believe that the product is perfect. You can also get ideas of product improvements from them. One more tip: respond to reviews as it allows building strong and trustworthy relationships with clients.
There are different ways to encourage customers to leave more reviews. If you are running a Magento store, the Product Reviews & Ratings module can help you with this task.
Introduce a FAQ Section
There are always some common questions people ask about the product. FAQ is a good method of satisfying this customers’ need. Why do you need it on product pages? Product FAQ will save you and your prospects’ time allowing shoppers to get all the necessary information without contacting you directly.
Here is what you may use as a foundation for your FAQ:
- Customer requests;
- Product reviews;
- Data from customer surveys;
- Information provided by the manufacturers;
Online merchants often underestimate the importance of product pages for their sales. But they play a crucial role when it comes to making a purchasing decision. If your product page is not informative enough, a shopper may buy from another store even your price is much lower.
We’ve guided you through basic steps that can help you improve your product pages. We believe that they will help you achieve higher sales. Have any questions? Drop us a line at firstname.lastname@example.org.