User experience is essential for any online store operations. Fully aware that strong sales heavily rely on smooth user experience, we strive to remove any hurdles out of the user’s way so that the shopping experience is hassle-free.
Three out of five top factors that make shoppers’ abandon their carts are UX-related. Combined, they make up over a half of all unfinished orders.
Fixing these specific usability issues will help you to improve overall user experience and win back unfinished purchases.
We optimize user experience with time-tested techniques that work.
What we do?
- usability research and analysis
- putting a list of recommendations together
- following through on the list of recommendations
- monitoring results
Using expert review methods, our UX designers conduct usability tests, analyze results and present them to the client. When creating individual usability checklists, we take into consideration strategic and operational objectives of your business.
Details are important, so we are very meticulous about them on every step of the way.
We fix UX to boost your sales
For example, one of our clients, a retail footwear store owner, was looking for new ways to increase conversions. Our UX research showed that while overall usability was okay, there was a trust-related issue in the checkout area.
People didn't believe that their credit card data was secure. We made a number of tweaks so as to give the checkout area a more trustworthy look. The outcome was an impressive 58% drop in the checkout abandonment rate.