Web push notifications can increase ecommerce business performance significantly. Here is how Magento store owners can benefit of this marketing tool:
Engage Customers Faster
Direct communication with customers is key for establishing beneficial relationships with them. Browser notifications allow sharing the latest news and deals faster and providing buyers with real-time order status updates, which not only facilitates their engagement, but also has a positive impact on their loyalty.
Improve Conversion Rates
Using the extension, online retailers can tailor their messages to different customer groups and make them more personalized. Besides, custom web pop-ups provide an ability to return the visitors that have already closed the website. All this combined acts as a powerful tool that actively converts visitors into real buyers.
Recover More Abandoned Carts
Web push notifications is one of the most effective ways to keep up with shopping cart abandonment. Leveraging pop-ups with attractive deals and offers, storeowners can encourage customers who are just about to leave to finalize the purchase. This provides an outstanding opportunity to win lost sales back.
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