Customizing checkout fields in Magento results in a whole range of essential benefits for any ecommerce business, as it helps store owners to:
Discover a Reliable Customer Data Channel
By adding new fields to the basic checkout form, online retailers get the opportunity to collect necessary customer data directly from the owner. Unlike the information coming from any external sources, this data will be highly reliable and relevant. And, what’s even more important, it won’t require significant efforts, both time and money, to be gathered.
Facilitate Better Decision-making
With trusted customer data at their hands, merchants open up a multitude of opportunities for more effective decisions across different aspects of their business. Information gathered from custom checkout fields can be further analyzed and used as a foundation for new email campaigns, update of pricing and shipping policies, customer segmentation and product positioning, and many others.
Increase Chances of Checkout Completion
The extension provides a great flexibility in adjusting the checkout form to retailers’ needs. There are multiple editing options available, so it is possible to add new fields in a format that will be the most convenient for customers, as well as indicate the truly required fields. This gives prospects the ability to skip additional questions, if they’d like to, making the overall checkout process easier and faster to complete.
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