Here is how online retailers can benefit from using Pre-Orders for Magento 2:
Get a Certain Amount of Revenue in Advance
Enabling the ability to pre-order, merchants can receive proceeds from sale even before a product hits the market. This revenue will come in handy for covering current expenses related to the product launch and shipment.
Estimate Marketing Demand Prior to Releasing a Product
Continuously changing, customer expectations are very hard to predict. However, the extension provides a great opportunity to get an idea of the potential demand in a new product and so estimate the required supply. This allows to optimize inventory and warehouse costs, allowing to maintain the optimal inventory levels during the product lifecycle.
Attract New Visitors and Convert them into Leads
A new product release can become a great opportunity for retailers to create additional buzz around a company. Customers will not miss a chance to get a flagman product first and so they will be very likely to place an order at your store.