Ecommerce A/B Testing

9 Creative A/B Testing Ideas to Upgrade Your Product Page

  Take Advantage of Ecommerce A/B Testing to Increase Your Business Performance For over the past few years, A/B testing, also known as split-testing, has been widely used to evaluate marketing efforts across multiple industries. A method of choice for both startups and well-established businesses, it allows determining which alternative option out of two can yield the best results. A/B Testing in the World of Ecommerce Ecommerce business owners have jumped on the bandwagon too. Leveraging A/B tests, they study buyer behavior and habits and compare multiple site implementation options to create a robust marketing strategy. World-known giants like Amazon…

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Magento Social: How to turn your Facebook page into a sales channel

Magento Social Integration as a proven way to increase traffic to your store and boost sales Marketers have turned social media networks into sales channels a long ago. This land is so fertile, that some online businesses don’t have a website at all and target social media users only. No matter how prosperous your e-store is,  there is always a chance of getting more sales through social media. In this article, we will tell you how to create a copy of your Magento store at Facebook and so reach a wider clientele to grow your order book. Magento 1 Integration…

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Magento Design

Magento Design: Best UX Practices to Create a Stunning Magento Store

Put into practice these tips to achieve a flawless UX on your website What a cool time it is to be a customer today. The level of competition is crazy, so merchants are at pains to provide the clientele with the best products and service possible to win their loyalty. But when it comes to ecommerce businesses, it all gets even more challenging. Apart from optimizing the product assortment and enhancing customer service, they have to ensure the best user experience(UX), if they want their customers to complete the purchase. User experience has a direct impact on the website conversion….

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How to Enable Instant Purchase in Magento 2

Speed up the purchasing process in your store with Magento 2 Instant Purchase Have you ever wondered why users rave about sites that deliver an outstanding user experience? The answer is simple: people are extremely busy and they want to get things done as soon as possible. When it comes to ecommerce, having a user experience above user expectations throughout the whole customer journey is an open secret of prosperous web stores. Magento developers constantly work on upgrading the platform’s UX, and Instant Purchase is one of the latest improvements appeared in Magento 2.2.2 version. This feature helps Magento store…

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Magento 2 SEO tips

5 Little Tips for Big Magento 2 SEO Results

Enhance Your Magento 2 SEO with Minimum Efforts In the highly competitive commerce field, business owners strain every nerve to acquire and retain customers. They leverage crafty marketing tactics and entice buyers with irresistible offers and deals – all that to make them choose their brand over a competitor’s one. However, when it comes to online businesses, one cannot find a more efficient tool to drive sales than the search engine optimization (SEO). The better SEO strategy you have at your store, the bigger audience you reach, which, in turn, increases your chances of higher sales. Statistics only prove that:…

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Choosing a Magento Development Partner: Challenges & Opportunities

Leverage These Useful Tips to Select the right Magento Development Company Launching and running a new venture can be daunting as there are dozens of aspects a business owner should take care of. But when it comes to ecommerce, the technical side of a project can be well considered the most important one. In case you don’t have an internal IT department, outsourcing your web development to a third-party service provider is the most practical and cost-effective option. There are thousands of service providers out there who boast in-depth domain expertise and great technology skills. They claim to have hands-on…

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Best Tips to Prepare Your Store for Summer Sales

Boost your sales during the summer season with effective sales strategies Seasonality influences ecommerce businesses to a great extent and there’s a chance that your store’s numbers dip during the warmest season of the year. Summer sales are a proven way to generate a buzz around a brand and drive customers to a web store, eliminating a danger of a sales drop. To help your store increase sales during summer slowdowns, we compiled a list of strategies you can put to use. Sell hot products Before launching a summer sales campaign, it’s essential to broaden your offering with products that swell…

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How to Double Your Sales Leads Leveraging Chatbots

Stay on the Top of New Tech to Fuel Your Ecommerce Business Artificial intelligence has become a buzzword today. This innovative technology powers industries of literally any type, bringing a wealth of new opportunities for businesses and individuals. It allows reducing human factor and optimizing existing workflows, leading to considerable cost-savings and better quality of life. There are multiple AI-driven solutions available on the market today, but one can see that chatbots are the ones that gain popularity at a rapid-fire pace. According to stats, 45% of users globally prefer chatbots as the primary means of customer service, whilst 80% of businesses plan…

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How to Set Up Customer Engagement Tools in Magento 2

Make customers flock into your store with Magento 2 customer engagement tools Engaged customers are the dream and major aim of any business, as such clients turn into a continuous source of new orders and often become brand ambassadors. That’s why online and offline stores put much effort into engaging their customers at every step of their journey. Magento 2 has some essential tools to offer customers opportunities to interact with a store and share their experience with others. Read on this article to learn how to set up Magento 2 customer engagement tools. Email a Friend This tool makes…

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Guide to Best Payment Gateways for Magento

The list of most commonly used Magento payment gateways. Pros and cons are included Payment gateways are an important tool for ecommerce businesses. Acting as a mediator between ecommerce stores and payment processor, they charge customers’ credit cards and then send the funds to the store’s payment processor. Being a flexible ecommerce platform, Magento takes e-business needs into account, and payment gateways are no exception. Some payment gateway integrations are available out-of-the-box, while others can be enabled through Magento plugins or set up by Magento developers. When choosing a gateway for your store, you should consider not only the built-in…

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