Discounts Magento

How to Set Up Discounts in Magento: Tutorial

The holiday season is laden with opportunities for online retailers, as shoppers attempt to find perfect presents for their loved ones. Merchants strive to entice customers into e-stores by providing a large assortment and lucrative deals. In such a case, discounts play a pivotal role when it comes to making a purchasing decision. As one of the most flexible and feature-rich e-commerce platforms, Magento gives web stores an excellent chance to launch special promotions for their visitors, such as discount campaigns. Aitoc has prepared this tutorial to help you to easily set up discounts and activate coupon codes in your Magento…

Read More
How to integrate social media in Magento

How to Use Facebook as a Sales Channel for Magento Stores

Learn how to integrate Magento with social media to increase traffic to your store  Marketers have turned social media networks into an additional sales channel nowadays. This land is so fertile, that some online businesses don’t have a website at all and target social media users only. Social selling has become a trend adopted by multiple companies. No matter how prosperous your e-store is, there is always a chance of getting more sales through social media. In this article, we will tell you how to integrate a Magento store with Facebook and so reach a wider clientele and grow your…

Read More
AR in Magento Ecommerce

How Magento Stores Can Benefit from Augmented Reality

The digital era has opened up an array of new opportunities for merchants to attract buyers and retain the existing ones. In today’s fierce market, only those e-retailers who continuously explore modern technologies get a chance to outpace competitors and win the battle for customer loyalty. Augmented reality is definitely one of the most promising technologies revolutionizing the ecommerce field today. Over the last few years, the popularity of AR/VR technologies has been growing steadily. Having reached 9.4 billion dollars in 2017, the combined AR/VR market is expected to hit 215 billion dollars by 2021. Tech-savvy retailers and ecommerce business owners leverage augmented reality…

Read More

How to Configure Promotional Prices in Magento 2

Use Magento 2 Shopping Cart Price Rules to launch successful promo campaigns Needless to say that promotional campaigns are part and parcel of any ecommerce marketing strategy. Be it a giveaway in social media, a special offer for new website visitors or a follow-up email campaign for existing customers – marketers have a multitude of promo tools in their arsenal to engage customers and encourage them to make a purchase. Among many elements of an effective promotional campaign, such as the idea, the target audience, mechanics and others, the pricing tactic plays a crucial role. Economic factor has been one of…

Read More
Ecommerce Fraud Identification and Prevention

How to Identify and Prevent Ecommerce Fraud

Once retail went online fraudsters followed suit. Cyberspace opened up some new opportunities not only for honest trade, but for crookery. Both roles the seller and the buyer are threatened by fraudsters these days, and if they are not careful, they get into trouble. As online sales grow, the amount of fraud grows exponentially. This article is for honest business owners, especially those who are just starting their online operations. We find it worthwhile to remind of the dangers of online fraud. Online store’s success is not only based on neatly designed and speedy shopping cart, appropriate product mix, and good service, but…

Read More

How to Gather Valuable Information About Your Customers

Get to know your clients better by gathering customer data online “Know your customers” is the advice that entrepreneurs get at each stage of their business venture. As the marketing industry is largely driven by data, forward-thinking business owners do their best to learn as much about their clients and prospects as possible. Once you have information about what shoppers’ needs and wants, you can take all the necessary measures to pique consumers’ interest and grow your sales. Getting to know your customers isn’t a daunting task if you have meaningful data that reflect different factors (for example, decision-making triggers)…

Read More

Magento extensions market 2019: What is going on?

Denis Potrubeiko

In the previous article, I described the Magento market dynamics. According to my research, there were 3 periods in the Magento platform popularity. Before the release of Magento 2 in November 2015, we can observe significant growth in the Magento stores numbers. But since the beginning of 2016 the Magento stores popularity has been declining. Moreover, in 2018 the number of Magento-based web stores in the Builtwith Tops started to decline. It means that some of the most valuable Magento-based web stores were re-platformed. Now let’s connect all described events on the Magento market with the market of Magento extensions….

Read More

Why doesn’t Magento grow?

Denis Potrubeiko

In the previous article, I described several wrong approaches for the Magento market share counting and evaluation. In this article I will try to answer the questions: whether Magento is still a popular and perspective eCommerce platform for old market players and new ones, and what is going to happen with Magento in the nearest future? According to Builtwith and Datanyze calculations, Magento has about 6% of the Commmerce platforms market share with 233K Magento-based stores and about 4M of the total eCommerce stores on the Internet. To evaluate perspectives of Magento platforms let’s take a look at the dynamics…

Read More

What is Magento Market share and how to evaluate it?

Denis Potrubeiko

Working many years in eCommerce area and dealing with the Magento platform, I often read about Magento popularity, numerous positive aspects, and huge prospects of this platform. In the meantime, for the last years I have often faced with complaints from different Magento extensions developers about declining in sales of their extensions. Other developers say that there is no growth in sales. So, based on my observations I can say that almost all Magento extensions developers are dissatisfied with their sales dynamics. In order to overcome arisen contradiction, I decided to answer the question: Is Magento still popular and long-range…

Read More

Mistakes Online Retailers Make and How to Avoid Them in Magento

Take care of these issues to succeed in your sales  Being one of the most popular ecommerce platforms, Magento has thousands of keen devotees thanks to its flexibility, great functionality, and a large community. More and more merchants opt for Magento to offer their products and services to online shoppers. However, a dream of a never-ending flow of orders in Magento does not always turn into reality.  Having been working with ecommerce stores for more than fifteen years, we have noticed some common mistakes that cause lower sales and keep customers away from an ecommerce website. Read on the article…

Read More