3 Tips on How to Improve Delivery Strategy with Magento 2 Dimensional Shipping

You may sell everything from food to designers’ jewelry but you will always need to ship them to customers. Shipping is one of the most evident headaches that every e-commerce company experiences. It may cost a lot and can be rather tricky to optimize it to save money. Perhaps shipping is not the most exciting area of your business to investigate. However, the returns from diving into it can be rather effective. Fortunately, you are able to do some simple but efficient actions to reduce shipping costs and make delivery more profitable. In the XXI century, your best assistant in…

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Nginx vs Apache vs Litespeed for Magento 2

The choice of the hosting solution keeps many system administrators and Magento store owners busy researching the options. Nginx vs Apache? Or Lightspeed? Open source vs proprietary web hosting? Here at Aitoc, we constantly search for new tips and hacks to optimize Magento performance. The type of your hosting solution has a great impact on this matter. Want to make an informed choice? Keep on reading. This post will help you to evaluate the pros and cons of each type of Web server software and decide which option may work best for you. Apache server software Spears and arrows. Along…

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How to Diversify Your Product Portfolio with the Magento 2 Product Designer

Successful product selling includes offering high-quality products and giving customers the power to personalize the items in the way they like. This truth has been tested by time: your customers pay more if they can customize the product according to their desires. Personalization and the ability to customize products generate more money and attract new shoppers. For these aims, you’ll need to empower your e-commerce solution with a product designer to provide personalized products to your customers and improve their shopping experience. Your buyers will enjoy exclusively designed goods, while you will increase your profits by setting higher prices for…

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9 Tips on How to Improve Abandoned Carts Recovery in Magento 2 Stores

One of the concerns for modern e-commerce companies is related to abandoned carts. Countless online customers leave their carts before making a purchase.  Is this a real problem? What steps can be applied to recover abandoned carts as well as make customers back? In this post, you will get more about the subject and have the opportunity to apply 9 tips for improving abandoned cart recovery in Magento 2 stores. Cart abandonment definition According to e-commerce reality, customers always compare products before spending money. It can be a problem for all online stores that sell similar products. Cart abandonment defines…

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Top Instagram Mistakes That Can Undermine Your E-Commerce Business

For any online business, it can be difficult to ignore Instagram as a channel to grow engagement and sales revenues. What is also particularly pleasing to owners of online businesses are that according to https://sproutsocial.com, over 80% of its users follow at least one business account daily. However, with more than 71% of American businesses having a presence on Instagram, creating a brand presence and boosting sales can be very difficult, especially if you happen to be making critical mistakes. Some of the top Instagram marketing mistakes to avoid ensuring e-commerce success: Buying Followers and Likes It can be very…

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Using Benchmarks To Hit All The Right Email Marketing Notes

Using Benchmarks To Hit All The Right Email Marketing Notes

While email is undoubtedly one of the strongest digital channels available to brands, the channel’s effectiveness still depends on the business and the tactics it’s using to implement email marketing. So how do you know that your business’s email marketing is performing better or worse than the competition? Your answer lies in staying up-to-date with email marketing benchmarks.  In this post, we’ll walk you through actual data you can use to compare your performance against industry standards. We’ll also give you advice regarding the best day for email campaigns as well as how you can use email marketing benchmarks to…

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5 Reasons Why Customers Reviews Boost Online Sales

Among the components of successful online trading, customer reviews may seem not so obvious. We often do not pay enough attention to obvious details but these reviews are one of the aspects that affect e-commerce business. Is this effect always positive? And how customer feedback benefits online stores? This post will take up your 10 minutes and you’ll find out the following: Why online reviews are important for e-commerce business How to use clients’ feedback to boost more traffic What benefits reviews bring  What should be done with negative comments What are some powerful tools to boost reviews From a…

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Magento 2 Migration

5 Reasons for Magento 2 Migration

At the beginning of 2016, Magento released their new platform Magento 2. Thousands of merchants, therefore, were faced with the decision of whether to update Magento 1 to the brand new version. Some businesses promptly re-platformed to Magento 2 or chose another option like Shopify or WooCommerce. However, the rest of the community is still trying to shape the way. Are you one of them? So, why should you move from Magento 1? Read on to find out 5 key reasons for Magento 2 migration. 1. Stay Updated, Not Outdated The Magento team has officially reported that support for version…

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How to Configure Multiple Currencies in Magento 2

Allow multiple currencies in Magento 2 to improve customers’ shopping experience E-stores do their best to satisfy the needs of their customers to the largest extent, and those based on Magento are no exception. Enabling payments in different currencies provides a whole range of benefits to businesses. This is a great way to speed up decision making and improve the overall usability of a given store. Seeing prices in the currencies they are used to, shoppers will place an order times faster. In Magento, store admins can manage currencies and their rates right in the Admin panel with almost no…

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Discounts Magento

How to Set Up Discounts in Magento: Tutorial

The holiday season is laden with opportunities for online retailers, as shoppers attempt to find perfect presents for their loved ones. Merchants strive to entice customers into e-stores by providing a large assortment and lucrative deals. In such a case, discounts play a pivotal role when it comes to making a purchasing decision. As one of the most flexible and feature-rich e-commerce platforms, Magento gives web stores an excellent chance to launch special promotions for their visitors, such as discount campaigns. Aitoc has prepared this tutorial to help you to easily set up discounts and activate coupon codes in your Magento…

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