How to Help Customers Buy a Perfect Valentine’s Day Gift at Your Store

You have probably known or subconsciously suspected that men and women shop differently. That is because men and women perceive the world through different lenses. Besides, their action motives are usually not the same, either. With Valentine’s Day just around the corner, here are some last-minute tips on how to target your female and male customers with higher precision and greater success. Men Buy, Women Shop: The Key Differences In a study titled “Men Buy, Women Shop”, researchers from Wharton University of Pennsylvania and the Verde Group have discovered some main difference in how men and women shop. WOMEN Women…

Read More

9 Killer Online Promotion Ideas for Your Ecommerce Store

Discover the proven ways of promoting your store online  Online merchants are constantly seeking a way to promote their products since the competition between online players is heating up. Not only newcomers but also entrenched players should be creative if they want to stay afloat and thrive. Looking for a way to call customers’ attention to your products? Read on this article to learn what are 10 sure-fire methods to promote a product online. 1. Send Out Email Blasts Email is probably one of the most effective marketing channels able to bring up to $44 for every dollar spent. This…

Read More
Magento UX tips

7 Ways To Enhance UX Of Your Magento Site Turning Visitors Into Customers

With the increasing popularity of online shopping, it has become more difficult for companies to attract and retain loyal customers. If you need high conversion rates, you will need to pay close attention to user experience in interacting with the site, as visitors who are satisfied with it not only buy more often but also return to your site in the future. Intro Magento is a very popular and multi-functional open source e-commerce platform. In general, this site engine is used by more than 100 thousand commercial sites on the Internet throughout the world. Easy to use and having a…

Read More
Loyalty Program for Magento 2 plugin

How to Start a Revenue-Generating Loyalty Program in Magento 2

Stay ahead of the curve by launching a Loyalty Program at your Magento 2 store  Having a slick design and a wide product range is not enough to make the digital consumer rave about the e-store today. With millions of great websites available 24/7, people are spoilt for choice. To keep ahead of the competition, forward-thinking e-merchants focus on things that are really important. They launch customer loyalty programs, as online shoppers who are enthusiastic about the specific stores or brands are more likely to spend more when buying from them. When it comes to mature brands, more than 85%…

Read More
Improve Magento Performance

6 Easy Tips to Boost Magento Performance

Make Your Magento Store Speed Up! With the rapid-pace evolution of technology, online purchasing has become the preferred way of shopping for the majority of buyers. But even though ecommerce owners strain every sinew to decrease page loading times, ensuring high and stable website performance remains a challenging task. Web performance has a crucial impact on numerous aspects, including customer satisfaction, conversion rates, search engine rankings, and, consequently, the bottom line. It’s as plain as the daylight that clients will not shop from a buggy and slow web store. According to statistics, 47% of online shoppers expect a web page…

Read More
Follow Up Emails Extension for Magento 2

7 Effective Follow up Emails for Your Magento 2 Store

First of all, what exactly a follow up email is and when can it be considered as effective? Simply put, a follow up email is a personalized transactional message that is triggered by a certain user action. Sent either by an automated email marketing system or configured in Magento, these emails do not require the user to respond, however, are still a highly effective means of marketing communication. Follow up emails for Magento 2 ecommerce platform help retailers interact with their customers and prospects directly, nurturing their loyalty, trust and brand awareness. Statistics only prove that email marketing is able to deliver outstanding…

Read More
Magento Product Reviews

How Customer Reviews Can Drive Sales

Harness the Power of Customer Feedback There is no doubt that online customers have become extremely well-informed and detail-oriented today. Just imagine a situation: you want to buy a new TV. It is hardly possible that you will go straightway to the store and get the first one available. Most likely, you will spend an entire evening, if not a couple of days, browsing through product descriptions, comparing prices and, of course, reading customer reviews. This customer behavior pattern is applicable to any product, from grocery and household chemicals to home appliances and cars. When it comes to ecommerce, online…

Read More

Aitoc Magento 2 Extensions Update: Fall 2018

The latest updates of this fall from the Aitoc Team Even though there is still a whole fall month to come, we have decided to update you on some important releases Aitoc has made lately. These past few months have been highly productive as we have introduced a bunch of amazing Magento 2 extensions. So, without any further ado, here a brief overview of the newest solutions by Aitoc.  CopPay Payment Gateway CopPay Payment Gateway for Magento 2 enables integration of the ecommerce platform with CopPay, a multicurrency blockchain-based payment system. Acting as a payment gateway, our extension allows accepting the…

Read More

A Complete Guide to Custom Order Number for Magento 2

Keeping your sales documents in perfect order is no longer a challenge A leading ecommerce platform, Magento has many great features can bring online retailers substantial benefits. But still, there’s a bit of a fly in the ointment. By default, the algorithm applied by Magento to order document numbering cannot be changed. This issue is very common among the Magento community, as the platform provides bulky and complex order IDs, leading to an inefficient order keeping practice. Besides, there’s a risk that other merchants may spy out the store’s sales volume by making regular purchases there (e.g. once a month). Once…

Read More

7 Actionable Tips to Skyrocket Ecommerce Sales on St. Valentine’s Day

Make the most out of Valentine’s Day this Year! Valentine’s Day has become one of the busiest days of the year. Even though this holiday doesn’t bring such shopping fever as Black Friday or Christmas do, annual spending on Valentine’s day is steadily growing. The amount of sales on this day is huge, surpassing $18 billion worldwide! The average spending on St. Valentine’s is estimated at around $136 per person, including both in-store and online purchases. Of course, a dinner out, candy and flowers rank among the top most popular gifts on this day. However, more and more consumers prefer…

Read More