If you own an eCommerce website, you undoubtedly face fierce competition, all vying for the attention of the same customers. Ever pondered what sets apart your customers’ choices?
The answer lies in your content. It encompasses various elements, including:
- How is your website ranked on Google? Because you might have great products, but no one will ever know if you are on the 5th page of a Google search.
- How well is the content written? Are the products described in a way that can keep your customers engaged and interested? A beautiful theme can only do so much.
- Is your content trustworthy, or is it just all butterflies and rainbows? Can your customers trust that the product will be as good as you describe it? Is it transparent and informative?
- Does your content make your customers want to share your product or service online and spread the word? Makes them wanna leave you good reviews?
And many other issues and questions that good content can quickly solve! However, we know that if you have thousands of products or 25 pages of a website, it is hard to come up with great content that is also, what we call, SEO-friendly content. Having a specific person to do so will cost you too much money, yet it will not be 100% relevant. But luckily for all of us, there is a great way to optimize content, and it is called AI.
Pretty sure, by now, everyone has heard of different versions of AI Bots that can help you. However, instead of just opening *ChatGPT and asking to write content, we are going to show you some steps to utilize AI for content writing effectively:
- Choose the Right AI-Powered Tool: Various AI-powered content generation tools are available, ranging from basic language models to more advanced natural language processing (NLP) platforms. Research and choose a tool that aligns with your specific content needs, budget, and technical capabilities.
- Identify Content Objectives: Determine the content you want to create with AI. It could be blog posts, product descriptions, landing pages, or social media content. Understanding your content objectives will help you use the AI tool more effectively.
- Provide Clear Instructions: To get the desired content output, you must provide clear and specific instructions to the AI tool. Specify the topic, tone, word count, and any other guidelines you want the AI to follow. AI tools are trained to follow instructions, so the more precise your guidance, the better the results.
- Edit and Personalize the Output: While AI-generated content can save time, it’s crucial to review and edit the output to match your brand voice and style. Personalize the content to make it unique and tailored to your target audience.
- Combine AI with Human Writers: Consider using AI as a starting point to generate drafts and ideas, and then have human writers refine and enhance the content. This hybrid approach can lead to higher-quality content that blends the efficiency of AI with the creativity and expertise of human writers.
- Optimize for SEO: AI-generated content can be optimized for SEO by incorporating relevant keywords and following SEO best practices. Ensure the content is valuable, well-structured, and addresses the needs of your target audience.
- Avoid Duplicate Content: While AI can assist with content creation, be cautious about generating large volumes of duplicate content, as search engines may penalize your website. Focus on creating unique and valuable content.
- Use AI for Content Research: AI can help you gather data and insights on a specific topic, making research more efficient. Use AI tools to identify relevant information, statistics, and trends to enrich your content.
- Test and Measure Performance: Implement AI-generated content in a controlled manner and monitor its performance. Analyze user engagement, conversion rates, and other metrics to assess the effectiveness of AI-generated content compared to content created solely by humans.
- Stay Ethical: Ensure that AI-generated content complies with ethical guidelines and doesn’t promote misinformation or deceptive practices. Human oversight is essential to maintain the quality and integrity of your content.
These basic steps will give you a better understanding of AI’s power. But if we look at the first step - Finding a relevant AI-powered tool - this might be harder if all you have heard about is the public ChatGPT. And after all, you don’t want the same typical content as your competitors because if you use it, they can also use it (It is all about competition!).
Here is how On Tap comes to help all merchants.
Regardless of the platform you choose for your store, On Tap provides AI for Digital Commerce as a service by ensuring you will get a personalized AI tool, similar to having your new employee. On Tap builds applications based on AI tools for external use, such as chatbots or internal use, to help managers gather marketing data, trends, and market information, or even better, generate personalized content for your website. Pick your favorite below!
Embed a commerce-enabled chatbot on your website that is extensively trained on your products, policies, processes, and more to help website customers 24x7, with optional chat pass-through to human operators.
Empower staff with a conversational interface to internal data sources, allowing them to get answers to business questions, analyze data, and retrieve information from disparate systems from a single interface.
Powerful workflow solutions, helping merchants generate relevant content based upon internal foundational data and broader LLM interpretation. Able to generate new content and improve current content based upon analytics.
But on the other hand, if you are a Magento/Adobe Commerce store, Aitoc has made it even simpler for you!
ContentAI is a Magento extension that helps you generate the content you need for your products and services.
For example, for a product with no (or very little) description text, you simply tell ContentAI what type of product it is, its key attributes, and why a customer might buy the product. From this basic information, ContentAI will generate a long product description that is well-written, accurate, and enticing for the end customer. You won't believe how good the end results are!
Content is generated on-demand virtually instantaneously and accurately, meaning that even non-skilled users can generate content comparable to experienced content creations but is done so in a tiny fraction of the time - meaning the cost is negligible. The content is also always spelled correctly and grammatically correct.
Powerful OpenAI integration
Autogenerate product description and metadata
Easy to use
No content expertise is required to generate content
Helps improve SEO
It saves lots of time to populate content for a large catalog
If you are still trying to decide whether or not you need an AI tool, just know that this article was partly generated by it. Pretty cool, huh?